Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now, that is a huge coup for the industry, and as a digital marketer, one that is a milestone for me. What are some of the changes that could shape the industry in the near future? For affiliate marketing, I’ve outlined five trends that will […]

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