Implications of Amazon’s Dominance for Brands, Retailing

Consumers around the world are acquainted with Amazon. I spent $3,607.08 on Amazon in 2016 alone. With 54 million U.S. consumers (64 million worldwide) in its Prime program, Amazon rivals any modern company in both scope and revenue. If you’re a typical U.S. shopper, you bought something from Amazon in the last few weeks, if not today. Amazon is convenient: Consumers can shop for clothing, luxury goods, musical instruments, and even food. The company also takes good care of its clientele. From a money-losing strategy for the benefit of shoppers to guaranteed Prime perks , Amazon’s policies keep its […]

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