HTML or Text Emails: Which is Better?

HTML or Text Emails: Which is Better?

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again. You see, we just want people to like the emails we produce and for that very reason, we tend to […]

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