How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month. It’s been a long, challenging journey, though. We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 to 1.2 million sessions, and struggling to break out, we hit […]

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