How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — and this requires time, effort, and creativity. Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube […]

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