How to Use Instagram Hashtag Analytics to Grow Your Brand

How to Use Instagram Hashtag Analytics to Grow Your Brand

You know that hashtags are important for Instagram. You’ve read countless articles about them and probably have an Instagram hashtag analytics tool to track your performance. But when you look at the data, what insights do you take away? Sure, you know which hashtag you use the most—now what? Telling your CMO “our branded hashtag received 1,000 likes” isn’t going to make anyone jump out of their seats. Unless you can connect the dots between Instagram hashtags and some type of success (getting closer to a goal, brand growth, awareness, etc.), clients and higher ups aren’t going to be […]

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