How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable traffic—in other words, campaigns that will deliver traffic reliably month over month. With that in mind, let’s consider the various actions that you’d like site visitors to take upon visiting your site. Hard Conversions vs. Soft Conversions Naturally, […]

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