How to Use Events for Evergreen Content Creation

How to Use Events for Evergreen Content Creation

< All Articles    Conferences, workshops, and events are a big investment. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? When treated properly, events can be a great source of content. The challenge is capturing that content in a meaningful and effective way. In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. 1. High-quality video content Video content is becoming increasingly popular across all industries. It’s proven to engage with audiences and showcase your brand […]

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