How to Use Customer Research to Get Better Results from Your Content Marketing Program

How to Use Customer Research to Get Better Results from Your Content Marketing Program

One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” Whether the answer is yes or no, people almost always act confused at first. I’m sure they wonder why I would need customer research to write a blog post . Here’s the thing: The purpose of content is to build the relationship between the business and the buyer. If you don’t understand the buyer, how can you possibly create content that builds a relationship with them? Let’s put this in perspective. Imagine you’re going to […]

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