How to Track Dark Social Traffic in Google Analytics

How to Track Dark Social Traffic in Google Analytics

Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic will give you a more complete picture of how your content is performing. In this article, you’ll discover what dark social is and how to track it using Google Analytics . How to Track Dark Social Traffic in Google Analytics by Rachel Moore on Social Media Examiner. What Is Dark Social? First, let’s define what we know […]

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