How to Sell Makeup Online: The Ultimate Guide

How to Sell Makeup Online: The Ultimate Guide

I need a new mascara. Loyal as I am to certain beauty products, I’m currently a free agent in the mascara department. My search is not going well: there are over 200 beauty brands sold through my local drug store, and another 250+ represented by Sephora. Any one of those brands may sell ten different mascaras, promising every feature from lengthening to curling to water-resistance. As a customer, I’m faced with a “good” problem—there’s too much choice. For would-be entrepreneurs entering the beauty space, the saturation presents a real challenge. Is there really room for another BB cream, or […]

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