How to Sell High-priced (and High-quality) Products

How to Sell High-priced (and High-quality) Products

In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a product rather than high turnover. Today, it’s quite different in most industries. While some savvy shoppers look for value over time (the price paid for a product in relation to how long it lasts), concern about the longevity of a product isn’t as important. The first Stanley thermos was introduced in 1913. The classic thermos we can buy today is of the same design as the company introduced in […]

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