How to Segment Your Traffic to Increase Leads and Conversions

How to Segment Your Traffic to Increase Leads and Conversions

Whether you’re marketing an e-commerce site, an SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results by delivering the right experience to the right person at the right time. (highlight to tweet) Before I explain how to create personalized web journeys and marketing funnels for your audience buckets, let’s first establish why segmentation matters. Why Segmentation Matters for Marketers Imagine you’re looking at the Google Analytics report for your website’s homepage. You probably see a number of page views. Now imagine your page views as real people standing in […]

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