How to Personalize Emails beyond the ‘First Name’

How to Personalize Emails beyond the ‘First Name’

Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat your subscribers as a valued asset. One of the best ways to do so is to make your subscriber feel like an integral part of your brand rather than being just a name on your mailing list. Personalization should thus not be restricted to addressing your subscribers by the first name. Monks present other personalization alternates […]

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