How to Make the Most of Snapchat’s New Website Links

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. Predictably, we successfully got no more than one percent of our audience on the landing page. Nevertheless, I invested my time and attention in maintaining that page because, well, I was riding on my prediction that Snapchat […]

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