How to Land Your Business in the Press: 6 Tactics and 5 Tools

How to Land Your Business in the Press: 6 Tactics and 5 Tools

Press. It’s something every entrepreneur hopes to get for their business, but also something many find elusive. Having worked on numerous B2B and consumer tech accounts in various stages – from startup to Fortune 500 – I’ve learned that for many businesses, PR is still a mystery. You see competitors in the press and you can’t figure out the magic formula to make it happen for you. Don’t worry, you’re not alone. For most entrepreneurs, PR is a work in progress. Unless you’re working on a big launch, which are not regular occurrences, it’s about building a long-term relationship […]

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