How to Improve Your Ecommerce Store’s User Experience (and Pay Less to Sell More)

How to Improve Your Ecommerce Store's User Experience (and Pay Less to Sell More)

Evan Williams, co-founder of Twitter, once said, “UX is everything. It always has been, but it’s undervalued and underinvested in.” Ecommerce UX is no different. Stores pour thousands into Facebook ads , into product research, into design. Yet, UX goes undervalued and underinvested in. It’s a big problem. One that affects your visitors, your customers, your profits. One that affects you. Because if you’re not optimizing your ecommerce UX yet, know that your competitors are. First, what is UX and why should you care? User experience (UX) is the overall experience of a person visiting your store, from start […]

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