How to Implement Ecommerce Personalization

Personalization is a growing trend in ecommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more. The idea around personalization is compelling: Your store is treating each shopper like the unique person she is. However, implementing personalization can be difficult, complex, and error-prone. Getting it wrong can be bad. Many companies sell personalization solutions. But without understanding the fundamentals, you might purchase something too complex to use. In this article, I’ll explain the basics of how personalization works from a technical perspective, to demystify it. Hopefully you’ll see there’s […]

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