How to Identify Which Experiments to Run

How to Identify Which Experiments to Run

The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website. But how do you know which questions to ask? And how do you know whether experiments are even a viable option to answer your questions in the first place? Before you jump in, you need to make sure you […]

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