How to Get Your Boss to Invest More Money in Content Marketing This Year

Content marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of businesses that either don’t leverage content marketing at all or have fairly slim content budgets. While some 88% of marketers are using content marketing to reach their audiences, only about 30% see their campaigns as effective. That can create a problem when it’s time to try new things, launch new campaigns, and venture into new content formats. […]

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