How to Find and Retain Great Email Design and Development Professionals

How to Find and Retain Great Email Design and Development Professionals

Finding—and keeping—good email professionals is hard. Email is a niche area, both in terms of the design and development skill set required and the general marketing competencies needed to manage and execute successful campaigns. Plus, let’s face it, many designers and developers see the unique challenges of the channel as a limitation to their creative freedom. Candidates that truly love the challenge of working around those limitations are rare, and finding them is tough. In addition, getting new team members up to speed on a brand’s email strategy, creation processes, and the tools needed to get an email out […]

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