How To Ensure Your Content Stays Evergreen

How To Ensure Your Content Stays Evergreen

For those of you not familiar with the term “Evergreen”, it’s content with NO expiry date. Many bloggers emphasize the importance of evergreen content because it will continue to provide value throughout the years. Personally, your content marketing should be based on this concept simply because of the benefits. For example, if you’re marketing a product through your content, then through an evergreen approach, you can make profit for years going forward. If your content is relevant, then it’ll provide value years down the line, increasing overall ROI. However, many bloggers fail to implement this strategy into their marketing. […]

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