How to effectively combine online and offline lead generation

How to effectively combine online and offline lead generation

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Looking at the two it is easy to see that online leads are going to be the more important source of generation. It produces the most, after all. That isn’t an excuse to ignore the harder […]

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