Almost everyone owns a smartphone these days. At present, mobile phones are what’s driving business. It has transformed the way we do business. Mobile phones and other devices are our key tool for communication with consumers and entrepreneurs all over the world. Almost half of the population of the world has a mobile device now; that’s nine new users per second! This makes mobile marketing necessary for any type of business. But what is marketing using mobile devices?
Mobile marketing is when your marketing campaigns target users of mobile devices. The inability to keep up with mobile marketing would put you at risk of losing against your competitors. It is now a key strategy in growing your business. In this article, let us look at some of the ways where we can take full advantage of mobile marketing to generate more leads and sales.
Before jumping into your mobile marketing strategy, you should first make sure that your website is mobile-friendly. Other than that, you have to ensure that the content and the menus display splendidly for your users. That means your theme has to be mobile-friendly.
If you are using WordPress, then that is easy to make it possible. However, if you don’t have money to spare, there are themes that are for free that are available as well. But if you do want to invest, there are also themes that are will fit almost any mobile platform.
If installing a theme is not your choice, there are other options. One of these options includes using the mobile plugin of WPtouch. This can allow your site to be compatible with mobile devices. The following are steps on how you may use WPtouch to make your website mobile-friendly.
- Download and then install WPtouch. You can do this by logging into your WordPress website, in the link for plugins, click “Add New.” There, you can look for WPtouch. Click, “Upload.”
- Upload and then activate WPtouch. Go to Dashboard, and then Core Settings.
- Add the website title.
- Below the page, click “Save Changes.”Your website is now mobile-friendly!
Most of the time, people use their mobile devices while they are on the go. You have to create content which they will read while they are on the move. With writing content, you use your PC. You may think that your tabs, and links, and pages are essential and relevant. However, in this age of mobile devices, they really aren’t.
When creating your content, always remember that mobile devices will be displaying them on a tiny screen. When you think about it, mobile users won’t really bother about your “About Page.” It’s the content they’re concerned about. Make sure to create good headlines to make sure to captivate them at first glance.
When you write your headlines, remember that you will be writing for your readers that are mobile users. So what this means is that unlike PCs, you won’t be having the luxury of a big screen for you to display headlines that are too long. What you should aim to do is to create a short but persuasive headline.
If brands can’t ignore going mobile, neither should business owners. Don’t get left behind. A great tactic to get your brand to reach more people is through mobile ads. These are ads that you can launch through social media platforms. Don’t you know that advertisements on mobile apps perform twice as much as those on mobile sites?
To start using mobile advertisements, the primary thing you need to do is to know who your audience is, especially if you own a growing business. You have to let as many people know about your brand. Not only that, but you have to allow the mobile users to discover you also. How you can do this is to use SEO through mobile and deliver convenience. With this, users can look at your services and products easily, and whatever they may need will also be easily within reach.