How to Define and Create Quality Content: Tips From 35+ Experts

How to Define and Create Quality Content: Tips From 35+ Experts

We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the response (and the intended grammatical mistake) from Doug Kessler , co-founder of Velocity: “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.” Read on for 35 more explanations and […]

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