How to Create Evergreen Content with Lasting Engagement

How to Create Evergreen Content with Lasting Engagement

Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? “Evergreen” is a word that gets thrown around a lot, so often, perhaps, that it has lost some of its meaning. Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website. As Content Marketing Institute put it, “these posts are about ideas that hardly change with the […]

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