How to Communicate Value in Product Descriptions

How to Communicate Value in Product Descriptions

Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide shoppers with reassurance that what you’re charging is worth it. You can do that subtly or obviously. But before I get into content techniques that reassure shoppers about value, think generally about why people might pay a higher price. Value Considerations Consumers will typically spend more when products have one or more of the following characteristics. Better ingredients. Organic food costs more, and people who believe it’s healthier […]

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