How to Build a Social Media Marketing Funnel That Converts

How to Build a Social Media Marketing Funnel That Converts

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about. […]

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