How To Be A Subject Matter Expert When You Don’t Know The Topic

How To Be A Subject Matter Expert When You Don’t Know The Topic

Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s niche? Knowing what you’re talking about is imperative to your success. Passionate audiences can smell fakes, and they won’t hesitate to let you know when you miss the mark. Fortunately, you aren’t the first intrepid wordsmith to find yourself in this situation. Others in the same position have succeeded. […]

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