How to Back Up Your Marketing Facts in a World of Fake News

How to Back Up Your Marketing Facts in a World of Fake News

How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web is full of authoritative information to back up your claims. All you have to do is find the right information from the right sources and be honest with your readers. Some sources are better than others, so for the best results, stick to these […]

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