How to Attract Millennials, the Hardest-to-Reach Generation

Next year, 75 percent of internet use will be mobile —and a big reason is the changing habits of millennials. How do you reach a generation that wants its content à la carte and on-the-go? The trick is better understanding how they consume content and how those habits change by platform, moment, or simply mood. From cross-device strategy to micropayments for everything from news content to crosswords, find out how to build a vibrant—and revenue-smart—content strategy that coincides with mobile lifestyles . Where Are Millennials Spending Their Money? To start, millennials do consume news—and a lot of it. 85 […]

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