How Publishers Develop and Monetize Audiences with Digital Marketing

How Publishers Develop and Monetize Audiences with Digital Marketing

“Content is King.” When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation . “Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.” The deluge of content that followed has brought upheaval to the media industry . Two decades in, the sheer volume of content has arguably put the spotlight back on high-quality, original content–the kind of content that […]

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