How Not to Ask Your Customers for Reviews

How Not to Ask Your Customers for Reviews

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo. There‘s a fine line between encouraging reviews and demanding them. Even Yelp, which, without a steady stream […]

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