How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

New copy isn’t better just because it’s new. You can’t just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. If you want to make sure your new copy hits a conversion home run, keep reading. Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site’s redesign. It was […]

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