How brands’ domination of paid and organic search has changed with the evolution of search

How brands’ domination of paid and organic search has changed with the evolution of search

It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches . It’s also been another rapid year of mobile and voice search . With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have really escalated things in the search realm. One of the things I have been tracking for the last 8 years is the overlap in brands in both the paid and organic listings. Data from multiple studies has always shown an […]

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