How and Why to Do a Mobile/Desktop Parity Audit

How and Why to Do a Mobile/Desktop Parity Audit

Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “ D-day ” in the post below. Mobilegeddon was already taken. You don’t want to be in a situation on D-day where your mobile site has broken meta tags, unoptimized titles and headers, missing content, or is serving the wrong HTTP status code. This post will help […]

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