Hitting Send with Confidence, not Concern

Hitting Send with Confidence, not Concern

Sending with Confidence Hitting publish on one of the best pieces of content you’ve ever written—or hitting send on the greatest email ever—feels completely amazing. You step away from the computer feeling strong, accomplished, ready to tackle the next project head-on. Later, though, when you return to your computer to check how your mailing did, you discover that even with your phenomenal content, barely a fraction of your list has opened it, with some subscribers writing to complain that they never even received it. We don’t need to dive into how disheartening this moment feels, or how utterly infuriated […]

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