Google Optimize: No Excuse Not to Test

Google Optimize: No Excuse Not to Test

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive, or that they lack the capability to conduct successful tests. But Google Optimize, which is free, is a testing tool that is accessible to everyone. In this post, I’ll explain how to get started with A/B testing using Google Optimize. What Is Google Optimize? Google has transformed the way we construct websites and write content for search engines, and with Optimize, currently in beta, it’s making inroads on how […]

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