Google brings emoji back to the SERPs

Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. Further context was added with the announcement that emoji will appear “ where relevant, useful and fun ,” and we can expect to see more of them in future. This will apply to both desktop and mobile results. A search for something as on the nose as [emoji] reveals how we can expect some results to look: Why has Google made this decision now, how prevalent will emoji become in search results, […]

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