Google Analytics: How to Track Marketing Campaigns

Google Analytics: How to Track Marketing Campaigns

Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Google Analytics is an excellent vehicle for reporting campaign effectiveness, but it requires the implementation of campaign tagging. We’ve addressed this topic multiple times, including at “ Google Analytics: How to Use Custom Campaign URL Tagging .” Based on my observations as a Google Analytics consultant, however, there will never be enough emphasis on campaign tagging because there are so many missed opportunities by merchants in this area. Without effective […]

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