Google Analytics: Custom Reports, Shortcuts, Dashboards

Google Analytics: Custom Reports, Shortcuts, Dashboards

Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that is customized to their situation. In this article, I’ll explain how to assemble Google Analytics’ custom reports, shortcuts, and dashboards. I’ll also address Google Data Studio for enhanced dashboard reporting. Custom Reports Google Analytics’ default reports in the main reporting interface have a lot of helpful data. But that data can be overwhelming. Essential metrics can be scattered throughout several reports or tabs. You can, however, build a custom […]

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