Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site’s ranking downward, AKA a penalty. Apparently for Penguin there is now "less need" for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land back in September. He suggested that webmasters can help Google find spammy sites by disavowing links they know are bad. He also mentioned that manual actions still happen — and so I think we can safely infer […]

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