Get Back to Reality: 9 Content Marketing Expectations Busted

As the popularity of content marketing grows, marketers and business owners are churning out ideas about what everyone should be doing. Despite a wealth of data about B2B and B2C content marketing , some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Expectation 1: We’re going to create amazing content I don’t intend to knock you for aiming high and wanting to create amazing content. That’s what we should all shoot for: content 10 times better than what your competitors are creating, and 10 times better than what your audience is normally subjected to. […]

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