Generic online box shifters are doomed

2017 is going to be a difficult year. Smaller ecommerce and brick-and-mortar retailers will be squeezed out by the bigger players. Amazon will continue its push to stock the most profitable items, drive down prices on fast moving items, and encourage more suppliers to sell directly on Amazon rather than through independent retailers. With the ever-increasing trend of consumers purchasing online and with the growing dominance of Amazon and Ebay, why should a manufacturer continue to supply retailers at deep discounts when they could sell direct to the public for just Amazon’s commission? They don’t even need a fulfillment […]

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