For Social Media Success, Avoid These 3 Mistakes

For Social Media Success, Avoid These 3 Mistakes

Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks. In this article, I’ll address three common mistakes that businesses make with social media marketing. Mistake 1: Launching without a Strategy Deciding early on the goals of your social media presence will likely shape your strategy. Are you planning on increasing brand awareness, site traffic, and leads? Or are you looking to use social media as an additional customer support channel? For some businesses, it may be a combination of these, […]

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