For Retailers, ‘Less-limited Aisle’ beats ‘Endless Aisle’

The concept of “endless aisle” has been discussed in ecommerce for years. Many online merchants have watched Amazon’s rise to market domination and believe their own path to success lies in replicating what they see as a killer business plan. But retailers and experts now understand the drawbacks to electronic aisles of seemingly unlimited amounts of drop-shipped products. As far back as 2010 researchers were questioning the idea. Many retailers, such as Brookstone, which declared bankruptcy in 2014, have not had much success using long-tail strategies. Meanwhile, even Amazon itself doesn’t truly supply limitless products. Instead, such long-tail offerings […]

MEMBER TAKES ACTION...
MEMBER EARNS POINTS...
MEMBER EARNS POINTS...
NEW MEMBER JUST JOINED...
ADDED BROWSER ALERT...
Join: Start Here Engagement Points Extended Guarantee