For Merchants, How to Navigate Amazon’s Marketplace?

The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses. I recently spoke with James Thomson, a former Amazon executive, to discuss the Amazon marketplace, the Fulfillment by Amazon program, and the Prosper Show, a conference co-founded by Thomson to help merchants sort through it all. Practical Ecommerce: Should ecommerce merchants focus on selling via their own websites or on Amazon’s marketplace? James Thomson: We have to separate out different types of merchants. Let’s look at the merchant who is a […]

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