For Email Signups, Better to Use Double Opt-in or Single?

For Email Signups, Better to Use Double Opt-in or Single?

Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of utilizing a double opt-in process vs. a single. A double opt-in first requires an individual’s email address via a web form or pop-up box. That data is stored and an email is then sent to the subscriber’s inbox, to confirm. For a single opt-in, there is no further action needed by subscribers once they submit their email address. A double opt-in first requires an individual’s email address. That data […]

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