Five important updates to Google semantic search you might have missed

Five important updates to Google semantic search you might have missed

What is semantic search ? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog , “The word “semantic” refers to the meaning or essence of something. Applied to search, “semantics” essentially relates to the study of words and their logic. Semantic search seeks to improve search accuracy by understanding a searcher’s intent through contextual meaning. […] Semantic search brings about an enhanced understanding of searcher intent, the […]

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