Finding the Best Search Terms for Your Business: 10 Tools and Tips

Finding the Best Search Terms for Your Business: 10 Tools and Tips

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. But — it worked. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I […]

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